Digi and Experience event: Games and Gamification

Date: Thursday 12.4.2018 at 12:30-17:00

Location: School of Business, Main Building / Runeberginkatu 14-16,  Nokia Hall, 2nd floor

Please register through this link by 5.4.


The gaming industry has experienced a tremendous growth over last decade. Playing games has become one of the most popular leisure activity amongst all generation around the globe. This is also one of the most rapidly changing industry where technological and socio-cultural forces are closely intervened in producing the new generation of gaming business. Furthermore, gaming logic have spread beyond the industry itself, and many other sectors has begun to integrate the elements of game in their business practices.

The future development of gaming sector and beyond calls for a close collaboration between the academic and business actors. This seminar aims to bring together top experts on the topic and broad audience to jointly discuss the future of games and gamification. The objective of the seminar is to share the knowledge and experiences of business practitioners and academic scholars from Aalto and other academic units on future of gaming industry and how it can be beneficially applied and experienced in other public and private sectors.


Digi Platform Board Chair Jaakko Lehtinen and Experience Platform Board Chair Virpi Roto


Juho Hamari, Professor of Gamification, Tampere University


On Empowerment, Curiosity, and AI
Perttu Hämäläinen, Professor of Games, Aalto University


Games and computational social science: A bridge between industry and academia
Gerardo Iniguez, Data Science Lead, Next Games


Q&A session


Break for coffee and networking


Educating professionals for the industry: What are the demands and expectations?
Irina Mihailova, Game Industry Global network


Understanding enjoyment in mobile games
Virpi Tuunainen & Yong Ding, Aalto University




Making musicality as common as literacy
Chris Thür, CEO, Yousician


Q&A session & Closing words


Networking with refreshments



Dr. Juho Hamari is a Professor of Gamification (Associate &
tenure-track) and leads the Gamification Group that has spread itself to three universities in Finland: Tampere University of Technology, University of Turku and University of Tampere. Prior to current engagements, Dr. Hamari has been a researcher at Aalto University School of Business, Helsinki Institute for Information Technology HIIT as well as a Visiting Scholar at UC Berkeley School of Information (2015-2016).

Dr. Hamari’s and his research group’s (GG) research covers several forms of information technologies such as games, motivational information systems (e.g. gamification, game-based learning, persuasive technologies), new media (social networking services, online video streaming, eSports), peer-to-peer economies (sharing economy, collaborative consumption, crowdsourcing), and VR/AR. Dr. Hamari has authored several seminal empirical, theoretical and meta-analytical scholarly articles on these topics from perspective of consumer behavior, human-computer interaction, game studies and information systems science. His research has been published in a variety of prestigious venues such as Organization Studies, Journal of the Association for Information Science and Technology, User Modeling and User-Adapted Interaction, International Journal of Human-computer Studies, Information & Software Technology, Journal of Documentation, International Journal of Information Management, Computers in Human Behavior, Internet Research, Cyberpsychology, Behavior and Social Networking, Electronic Commerce Research and Applications, Simulation & Gaming as well as in books published by e.g. MIT Press. Dr. Hamari has been for example titled as the Information Systems Scholar of The Year" by Tietojenkäsittelytieteen Seura, "Emerging virtual scholar" by the American Educational Research Association (AERA) and his research has been featured e.g. on the list of most notable articles in computer science by the ACM and he has been received several awards for scientific productivity.


Perttu Hämäläinen is a professor of computer games at Aalto University. His mission is to improve health through exergames and digitally augmented sports that promote physical activity. Hämäläinen’s research interests include exergame design and gameplay innovation through technologies such as AI, procedural animation, and computer vision.


Gerardo Iñiguez is a Data Scientist at Next Games (Finland), as well as Visiting Researcher at Aalto University (Finland) and UNAM (Mexico), where he uses large datasets of socioeconomic behaviour in mobile games, social networks, and other complex systems to develop mathematical models of collective dynamics, and give insights to academia and industry challenges. Gerardo has been assistant professor in computational social science (UNAM) and has a Ph.D. from Aalto University (computational science). His publications (dealing with spreading dynamics in social networks, opinion and deception in social interactions, conflict resolution in collaborative platforms, and hierarchy formation in complex systems) have been published in high-impact journals like Phys. Rev. Lett., Sci. Rep., Proc. R. Soc. B, and J. R. Soc. Interface. His research has attracted external funding from the World Bank, the EU, and the Academy of Finland, as well as attention from the complex systems community, the media, and the public.

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Irina Mihailova has earned a PhD degree from Aalto School of Business in 2010. Currently act as a Researcher at International Business Faculty at Aalto School of Business and a Head of Game Industry Global Network. She is interested in the international strategies of firms and how digitalization transforms the global business landscape. Currently, Irina is particularly focusing on research and teaching on business side of gaming industry and has a special interests in educational gamified applications for children.


Virpi Kristiina Tuunainen is professor of information systems science at the Department of Information and Service Management of Aalto University School of Business. She is also the vice head of the department and the director  of the department’s M.Sc. program. Tuunainen has been in the forefront of electronic and mobile business research, and has conducted research in the area both in Finland as well as abroad. She has been a visiting professor/researcher in University of Hong Kong, University of Texas at Austin (USA), Erasmus University Rotterdam (the Netherlands), University of Auckland (New Zealand), Roskilde University (Denmark), Copenhagen Business School (Denmark) and Chalmers University of Technology / University of Gothenburg (Sweden). She has studied mobile games since early 2000’s from different perspectives, ranging from the game company business models to  gamers’ motivation to play. More widely, her current research focuses on ICT enabled or enhanced services,  and customer and community digital innovation.  Her work has appeared in leading IS journals, such as, MIS Quarterly, European Journal of Information Systems, Communications of the ACM, and Journal of Management Information Systems, and in conferences, such as, ICIS, HICSS and ECIS.


Chris Thür is the Co-founder & CEO of Yousician, the worlds Largest Music Educator. Founded in late 2010, the mission of Yousician is to make musicality as common as literacy. Using cutting-edge audio signal processing, games, real musical instruments and a lot of re-thinking and overcoming the limitations of traditional music education. Yousician makes it fun, easy and motivating to learn to play an instrument. With over 40 million users worldwide, Yousician is today the largest music educator worldwide. The Yousician team has currently over 50 people with a passion for music and technology.

In 2012, Yousician was chosen the hottest start-up in Finland (WIRED magazine), and Yousician apps have won over 30 international awards and prizes (SXSW, Launch.edu, European best learning game,…). Yousician was one of the Winners of Start-up sauna Spring 2011, and Chris is both a Startup Sauna coach and alumni. The team raised a $1.5M seed round from Silicon Valley-based True Ventures and has since built a profitable business with a team of over 50 people in Helsinki, Tampere in Finland and in Sydney Australia.

Prior to Yousician, Chris was working as a Laser scientist and was a guitar and piano dropout. Chris holds a B.Sc. in Systems Engineering from Switzerland and a M.Sc. in Industrial Management from Finland. When not working, Chris spends his time hiking, kayaking, climbing, cycling, cooking vegetarian food and reading about technology and society. And yeah, playing the piano of course!


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