Digi and Experience event: Games and Gamification

Date: Thrusday 12.4.2018 at 12:30-17:00

Location: School of Business, Main Building / Runeberginkatu 14-16,  Nokia Hall, 2nd floor


The gaming industry has experienced a tremendous growth over last decade. Playing games has become one of the most popular leisure activity amongst all generation around the globe. This is also one of the most rapidly changing industry where technological and socio-cultural forces are closely intervened in producing the new generation of gaming business. Furthermore, gaming logic have spread beyond the industry itself, and many other sectors has begun to integrate the elements of game in their business practices.

The future development of gaming sector and beyond calls for a close collaboration between the academic and business actors. This seminar aims to bring together top experts on the topic and broad audience to jointly discuss the future of games and gamification. The objective of the seminar is to share the knowledge and experiences of business practitioners and academic scholars from Aalto and other academic units on future of gaming industry and how it can be beneficially applied and experienced in other public and private sectors.

12:30-12:45 Opening
Digi Platform Board Chair Jaakko Lehtinen and Experience Platform Board Chair Virpi Roto
12:45-13:05 Title TBA
Juha Hamari, Professor of Gamification, Tampere University
13:05-13:25 Title TBA
Perttu Hämäläinen, Professor of Games, Aalto University
13:25-13:45 Making musicality as common as literacy
Chris Thür, CEO, Yousician
13:45-14:00 Q&A session
14:00-14:30 Break for coffee and networking
14:30-14:45 Title TBA
Irina Mihailova. Aalto Game Center
14:45-15:15 Title TBA
Virpi Tuunainen
15:15-15:35 Title TBA
Gerardo Iniguez, Data Science Lead, Next Games
15:35-15:50 Q&A session
15:50-16:00 Closing words
16:00-17:00 Networking with refreshments



Chris Thür is the Co-founder & CEO of Yousician, the worlds Largest Music Educator. Founded in late 2010, the mission of Yousician is to make musicality as common as literacy. Using cutting-edge audio signal processing, games, real musical instruments and a lot of re-thinking and overcoming the limitations of traditional music education. Yousician makes it fun, easy and motivating to learn to play an instrument. With over 40 million users worldwide, Yousician is today the largest music educator worldwide. The Yousician team has currently over 50 people with a passion for music and technology.

In 2012, Yousician was chosen the hottest start-up in Finland (WIRED magazine), and Yousician apps have won over 30 international awards and prizes (SXSW, Launch.edu, European best learning game,…). Yousician was one of the Winners of Start-up sauna Spring 2011, and Chris is both a Startup Sauna coach and alumni. The team raised a $1.5M seed round from Silicon Valley-based True Ventures and has since built a profitable business with a team of over 50 people in Helsinki, Tampere in Finland and in Sydney Australia.

Prior to Yousician, Chris was working as a Laser scientist and was a guitar and piano dropout. Chris holds a B.Sc. in Systems Engineering from Switzerland and a M.Sc. in Industrial Management from Finland. When not working, Chris spends his time hiking, kayaking, climbing, cycling, cooking vegetarian food and reading about technology and society. And yeah, playing the piano of course!



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